Chief Executive of Lucozade says sugar tax an 'investment for sustainable future of business'

As the government’s sugar tax originally proposed two years ago comes into force on Friday, the Chief Executive of Lucozade Ribena Suntory tells Sky’s Ian King that although it has come at a huge cost to the firm, he sees it as an “investment for the sustainable future of the business.” Peter Harding says the company is now on the “right side of the argument” and the change will allow Lucozade and Ribena’s branding to “survive and prosper.”

(Source: Sky News,