Samsung Electronics ranked fourth in Brand Finance Global 500 rankings

삼성 브랜드가치, 작년보다 2계단 오른 세계 4위

Korean tech giant Samsung Electronics ranked fourth in the world in terms of brand value... up two notches from last year in the latest Brand Finance Global 500 Ranking.
It estimates the brand to be valued at around 92-point-3 billion U.S. dollars.
It said the surge in sales were driven by Samsung Galaxy products.
It added Samsung's philosophy of 'Do What You Can't'... resonated with consumers.
Number one on the list was Amazon with a brand value of almost 151 billion dollars,... followed by Apple and Google.
Not to be confused with market capitalization or enterprise value, brand value is defined as a marketing-related intangible asset.
This is the value of the image of the brand itself in the minds of stakeholders.

Arirang News Facebook: http://www.facebook.com/arirangtvnews
------------------------------------------------------------
[Subscribe Arirang Official YouTube]
ARIRANG TV: http://www.youtube.com/arirang
ARIRANG RADIO: http://www.youtube.com/Music180Arirang
ARIRANG NEWS: http://www.youtube.com/arirangnews
ARIRANG K-POP: http://www.youtube.com/arirangworld
ARIRANG ISSUE: http://www.youtube.com/arirangtoday
ARIRANG CULTURE: http://www.youtube.com/arirangkorean
------------------------------------------------------------
[Visit Arirang TV Official Pages]
Facebook: http://www.facebook.com/arirangtv
Twitter: http://twitter.com/arirangworld
Instagram: http://instagram.com/arirangworld
Homepage: http://www.arirang.com
------------------------------------------------------------
[Arirang K-Pop]
YouTube: http://www.youtube.com/arirangworld
Facebook: http://www.facebook.com/arirangkpop
Google+: http://plus.google.com/+arirangworld


(Source: ARIRANG NEWS, https://www.youtube.com/watch?v=abaRC0v_nww)